VisionFund client Jacqueline at sewing business

Creating Financial Solutions Specifically for Women

VisionFund International stresses the importance of tailoring microfinance services to women


By Annalisa Plachesi and Miranda Barham, WAM Steering Committee

Last month, VisionFund’s Director of Social Performance, Johanna Ryan, spoke at a Women Advancing Microfinance dinner in London. Here is a recap of the event, including a detailed description of the newly launched Women’s Empowerment Fund.

In opening the dinner, Johanna Ryan introduced the stories of two VisionFund clients, Donatila and Claudine. Donatila, 60 years old from Rwanda looks after seven children. After the sudden death of her first husband, she remarried but her second husband left her.

“When talking to Donatila, I remember her describing her sorrow as she had nothing and - in her own words – she was ‘just an old woman without a husband with no means to provide for the children,’” Johanna explained. Donatila was then introduced to VisionFund and managed to get a $45 loan to trade sorghum in her local market. With her profits she managed to buy salt and onions to feed her family and to cover school fees for her children.

Claudine, who is 25 years old and also from Rwanda, took out a $300 loan and started to sell milk and manure. She made enough money to have her floor cemented, and to purchase clothing. “Claudine has a dream,” Johanna continued, “and it is to see her children grow up to be mayors, governors and members of parliament, whether they are boys or girls.”

Forty-two per cent of women globally are outside the formal financial system[1].  Forty per cent of the global agricultural labour force is female, a figure that rises to 50% in Africa and Asia[2]. Of 780 million illiterate people, two-thirds are women[3]. It is these statistics combined with the ambition described by women like Claudine that have driven VisionFund to launch the Women’s Empowerment Fund, a new initiative to empower two million women by 2021.

The Fund is a bold vision to raise $25 million to financially empower two million women and create brighter futures for six million children annually by 2021. VisionFund will achieve this by:

Strengthening links to savings for women

Savings provide a safety net to deal with emergencies as well as family events like births and deaths.

Developing insurance products that specifically protect women

Microinsurance helps protect clients, their investments and businesses against untimely and unexpected shocks. To respond to some of the specific challenges facing women, VisionFund is developing products such as health insurance with maternity coverage, crop insurance for women without land titles, and life insurance for spouses and children.

Bringing mobile banking to rural areas

Rural areas are hard to reach and costly to serve. For women, this investment will mean increased personal safety as they will not have to travel with relatively large amounts of cash. It will mean confidentiality as they will not be seen in the branches, which is an issue for women because otherwise they are likely to be asked for money from other members of the community. Also, it gives them greater control over their finances as they can manage them from their home. For some women, depending on the cultural context, it is not easy for them to move around freely. It also provides VisionFund with convenient delivery channels and the opportunity to collect and analyse data, which will be used to improve their products and services.

Expanding access to financial education for women

Whilst nearly 33 per cent of VisionFund’s clients received financial education in 2016, with a new delivery system for financial education, VisionFund plans to reach 75 per cent by 2021.

 Creating family-friendly branches

These branches will allow mothers to care for their children while they wait in line without, for example, being under searing sun, and developing practical guidelines for improving outreach and service to women, especially mothers, prioritizing women’s needs for confidentiality, privacy, and respect.

 Developing financial products tailored for women

Products should adequately serve the needs of all VisionFund’s clients, with a focus on the needs of women and mothers. This will be represented in the development of new products that focus on fuel-efficient cook stoves, household water filters, latrine construction, solar energy products, and children’s education.

One of the ways that VisionFund will tailor its services to be more women-friendly is by recruiting older women, from the communities it works in, to become loan officers. These women will automatically understand the challenges and local context that VisionFund’s female clients face and will therefore be able to provide services in a more sensitive and sympathetic manner.

“Many older women don’t necessarily feel comfortable speaking with a 25 year-old male loan officer,” explained Johanna. “It can be a barrier to them opening up and giving us the real picture of their lives.” This matters for VisionFund as its fundamental rule of client protection is, ‘we do no harm,’ and they adhere to other strict client protection principles. Taking the time to get a full and honest picture of the client’s financial, business and familial situation is critical to understanding how the client can benefit from a loan or other financial services product and how it can be tailored to individual requirements.

Understanding and improving the impact of their work on women and families is very important for VisionFund. It plans to use rigorous academic and professional research to further understand how it impacts its clients, and will focus on adjusting existing services to better meet the specific requirements of women in their local context, as well as create new products to help more women and their families climb up the economic ladder.

”For women like Donatila and Claudine,” Johanna added, “empowerment means living a better life than what they experienced before.”

With access to financial services and training, along with encouragement from their communities, women with few other resources can change their world and the future of their children. Starting with today’s women, for the women of tomorrow.